Founded in 1978, versace is an Italian fashion design house established by the late Gianni Versace and continued to this
day by various members of his immediate family after his untimely death in 1997 . Debuting with a line of clothing for
women, the house was an instant success and was followed by a line of clothing for men and its first boutique in Milan
the next year. Drawing from influences in contemporary street life, films, art as well as classical Greek and Roman
history and design, Versace became a favorite amongst celebrities and often used the rich and famous jet-setters in his
advertising campaigns. His lavish shows were pop-culture events and in fact Versace is often credited with contributing
to the "supermodel" phenomenon of the 1990s when the design house cast every top fashion model for its 1991/1992 Autumn
and Winter runway show.
Versace Couture, the house?s main line, manufactures and distributes fashion and lifestyle products such as jewelry,
accessories, fragrances, cosmetics and furniture. Versace perfume itself dates back to Gianni himself when his
self-titled fragrance for women, Gianni Versace, launched in 1981. And of course, where would the Versace brand be
without Gianni?s sister and muse, Donatella who a perfume dedicated to her famous tresses, Blonde in 1995.